Siddhartha Mukherjee is a distinguished media professional with over 15 years of experience in television production, programming, and multimedia storytelling. His career spans roles from producing live television to leading creative departments and directing award-winning projects. Notably, he directed the short film "The 100 Watt Bulb," which won the J. A. National Award for Best Short Fiction at SIGNS’09 and the Best Short Fiction Award at the IDPA Awards in 2008, gaining international recognition at the International Film Festival of India and the Green Unplugged Film Festival. Siddhartha has also directed popular web series such as "Narendra Bhai," a docudrama on Prime Minister Narendra Modi for ABP News, and "Hai Taubba" for ALT Balaji. His work on "Banda Yeh Badass Hai - Diamond Necklace" for Pocket FM showcases his ability to create compelling content. As a creative director, he has contributed to successful TV shows like "Savdhaan India" and "Nisha Aur Uske Cousins." His versatility extends to advertising, where he has directed campaigns for brands like BetMarkets.com and World24/7.com. He has also designed and produced live TV shows such as "FLIP," "Café Dating," and "Houzee" for Zee TV and Play TV, and worked on projects for prominent media houses like Sagar Pictures and Dreamzz Images, including "Fear Files" and "Jaanbaaz Sindbad." Siddhartha Mukherjee's commitment to quality storytelling and innovative media production has made a lasting impact in the industry.